Headquarters:
70 York Street, Suite 1220, Toronto, ON M5J 1S9
Year founded:
2020
Number of employees:
57
Phone:
437.292.5682
Email:
info@pier4.ca
Website:
pier4.ca
LinkedIn:
linkedin.com/company/pier4ltd
“We target wealth managers and RIAs that are looking for ways to differentiate in their offering and cater to a growing number of high-net-worth individuals looking for alternative investment vehicles such as private equity investment”
Kevin Collins
CEO and Founder
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Darrell Ashby
Chairman and Co-Founder
Adam Ashby
Chief Executive Officer and Co-Founder
Michael Ashby
Chief Financial Officer and Co-Founder
Leadership
Darrell Ashby is the chairman and co-founder of Pier 4. He is responsible for corporate decisions, managing short- and long-term financial and operational goals, while maintaining corporate development. Ashby has over 40 years of real estate and asset management experience, combined with 38 years of general contracting experience. Prior to founding Pier 4, he successfully owned and managed a real estate portfolio throughout Canada and the United States, alongside owning and operating his general contracting business. His exceptional skills include strategic planning, financial management, and operational leadership.
Chairman and Co-Founder
Darrell Ashby
Adam Ashby is the CEO and co-founder of Pier 4. He plays a pivotal role in establishing and executing strategic direction and asset management for the company, demonstrating exceptional leadership and management skills. His expertise focuses on strategic planning, asset management, and investment strategies. Prior to founding Pier 4, Ashby’s professional background encompassed commodities trading, property management, and investment management. He is a graduate of the University of Western Economics program, and he has completed the Exempt Market Proficiency Course (EMP) through IFSE.
Chief Executive Officer and Co-Founder
Adam Ashby
Michael Ashby is the CFO and co-founder of Pier 4. He manages all financial operations within the company, taking charge of strategic planning and risk assessment, demonstrating his outstanding financial management abilities. His expertise extends to honing debt and equity strategies for optimal performance. Prior to joining Pier 4, Ashby worked for both public and private real estate funds and other lending institutions. He holds an honours economics degree from Wilfrid Laurier University and has a master’s degree in economics from the University of Ottawa.
Chief Financial Officer and Co-Founder
Michael Ashby
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“We target wealth managers and RIAs that are looking for ways to differentiate in their offering and cater to a growing number of high-net-worth individuals looking for alternative investment vehicles such as private equity investment”
Kevin Collins
CEO and Founder
“[Automation] has resulted in productivity gains far greater than 80 percent and allowed our customers to grow their business by handling a greater number of clients, client portfolios, and assets under management”
Kevin Collins
CEO and Founder
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Leadership
SPECIAL REPORT
Home
Bio
“[Automation] has resulted in productivity gains far greater than 80 percent and allowed our customers to grow their business by handling a greater number of clients, client portfolios, and assets under management”
Kevin Collins
CEO and Founder
“We target wealth managers and RIAs that are looking for ways to differentiate in their offering and cater to a growing number of high-net-worth individuals looking for alternative investment vehicles such as private equity investment”
Kevin Collins
CEO and Founder
Read on
Award Winner
Leadership
SPECIAL REPORT
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Janet Bray
Director, Human Resources
Janet Bray is the director of human resources at Pier 4, where she drives people-focused strategies that support business growth and employee engagement. She brings a proven ability to align HR initiatives with organizational goals, enhancing culture, leadership, and overall effectiveness. Bray is passionate about creating a workplace where both individuals and the business thrive. Before joining Pier 4, she held leadership roles in human resources, marketing, and product management within the financial services sector. She holds a master’s degree in human resources from Cornell University and is a member of the Human Resources Professionals Association.
Director, Human Resources
Janet Bray
Mike Zegers
Vice President, Strategy and Business Development
Mike Zegers leads business development efforts at Infinite and is responsible for identifying new partners for the firm. With a background in sales, marketing, product strategy and investment services, he leverages his experience in driving forward solutions for firms as part of a collaborative approach. Having more than a decade of experience with a large financial institution, coupled with more than 10 years at Infinite, Mike focuses on what clients need based on his knowledge of the product and the industry. He is passionate about exceeding client expectations from day one.
Vice President, Strategy and Business Development
Mike Zegers
Pier 4 is a Toronto-based real estate company dedicated to enriching communities and maximizing investor returns by building a high-performing team aligned with a clear strategic vision. Specializing in the acquisition and revitalization of multi-family properties in emerging markets outside major metropolitan areas, it focuses on transforming underperforming assets into thriving residential communities that offer exceptional living experiences for residents and strong financial outcomes for stakeholders.
The company’s success is rooted in a culture that leverages the strengths of every team member and emphasizes a shared commitment to corporate goals. At Pier 4, culture is more than a set of values – it’s a strategic asset intentionally aligned with business objectives. The organization recognizes that sustainable success comes from the seamless integration of people, culture, and business strategy.
Pier 4 has cultivated a distinctive and impactful approach that recognizes the critical interplay between employee engagement, resident satisfaction, and investor value. Its culture is designed to shape behaviours that enhance stakeholder outcomes and drive consistent business performance.
“[Automation] has resulted in productivity gains far greater than 80 percent and allowed our customers to grow their business by handling a greater number of clients, client portfolios, and assets under management”
Kevin Collins
CEO and Founder
Alex Ventura
Head of Marketing
Dave Longbottom
Chief Technology Officer
Karen Bannister, CM
Vice President, Marketing
Sarah M Stewart
Associate Vice President,
Leasing and Call Centre Operations
Alex Ventura has a wealth of experience and passion for martech across the financial services sector – including B2B and B2C – with a focus on delivering exemplary omnichannel experiences. Alex is responsible for driving brands in the digital age with strategies that evoke a brand’s personality and corresponding values. Mapping customer journeys encompassing systematic and programmatic technologies has been key to his successful strategies.
Head of Marketing
Alex Ventura
With a superior understanding of web design and architecture, Dave Longbottom has been pivotal in orchestrating the development of new technologies, which are aligned with business objectives, and pioneering industry-leading solutions. Dave’s tenacity to push the status quo has led to the development of innovative solutions encompassing the latest emerging technological trends and cyber security frameworks.
Chief Technology Officer
Dave Longbottom
Karen Bannister has over 20 years of marketing expertise and has a Chartered Marketer designation from the Canadian Marketing Association. She is a strategic marketing leader with a career record of success in developing and executing effective marketing strategies, growing revenue, and overseeing multi-talented teams. She also holds five certifications for marketing and brand management.
Karen has successfully completed the Mini-MBA, Essentials of Management program at Schulich School of Business, and most recently completed the Communications and Leadership Program at The Ivey Academy.
Vice President, Marketing
Karen Bannister, CM
Greg McAweeney is an accomplished commercial leader with over 20 years of experience spanning digital strategy, customer experience, strategic marketing, brand building and B2C/B2B sales across financial services, telecommunications and insurance. He joined Helia in 2022 as chief commercial officer, where he leads growth strategy and drives key partnerships. Prior to Helia, McAweeney served as CCO at HCF and held senior sales and service roles at Rabobank across Ireland, Australia and New Zealand. He holds a Bachelor of Commerce and an MBA from University College Dublin and is a graduate of the Australian Institute of Company Directors (GAICD).
Chief Commercial Officer
Greg McAweeney
Alex Ventura has a wealth of experience and passion for martech across the financial services sector – including B2B and B2C – with a focus on delivering exemplary omnichannel experiences. Alex is responsible for driving brands in the digital age with strategies that evoke a brand’s personality and corresponding values. Mapping customer journeys encompassing systematic and programmatic technologies has been key to his successful strategies.
Head of Marketing
Alex Ventura
With a superior understanding of web design and architecture, Dave Longbottom has been pivotal in orchestrating the development of new technologies, which are aligned with business objectives, and pioneering industry-leading solutions. Dave’s tenacity to push the status quo has led to the development of innovative solutions encompassing the latest emerging technological trends and cyber security frameworks.
Chief Technology Officer
Dave Longbottom
Karen Bannister has over 20 years of marketing expertise and has a Chartered Marketer designation from the Canadian Marketing Association. She is a strategic marketing leader with a career record of success in developing and executing effective marketing strategies, growing revenue, and overseeing multi-talented teams. She also holds five certifications for marketing and brand management.
Karen has successfully completed the Mini-MBA, Essentials of Management program at Schulich
School of Business, and most recently completed the Communications and Leadership Program at
The Ivey Academy.
Vice President, Marketing
Karen Bannister, CM
Sarah M Stewart has more than 15 years of strategic leasing and customer care experience in residential property management. She is responsible for overseeing all aspects of Centurion’s national leasing platforms, residential lead generation, and overall customer experience excellence through operation of the company’s internal customer service department.
Associate Vice President, Leasing and
Call Centre Operations
Sarah M Stewart
Sonia Ahuja
Chief Operating Officer
Sanjay Mehta
EVP and Chief Market Officer
John Laurie
Chief Partnership Officer
Anthony Dippolito
Chief Wellness Officer
Alex Ventura has a wealth of experience and passion for martech across the financial services sector – including B2B and B2C – with a focus on delivering exemplary omnichannel experiences. Alex is responsible for driving brands in the digital age with strategies that evoke a brand’s personality and corresponding values. Mapping customer journeys encompassing systematic and programmatic technologies has been key to his successful strategies.
Head of Marketing
Alex Ventura
With a superior understanding of web design and architecture, Dave Longbottom has been pivotal in orchestrating the development of new technologies, which are aligned with business objectives, and pioneering industry-leading solutions. Dave’s tenacity to push the status quo has led to the development of innovative solutions encompassing the latest emerging technological trends and cyber security frameworks.
Chief Technology Officer
Dave Longbottom
Karen Bannister has over 20 years of marketing expertise and has a Chartered Marketer designation from the Canadian Marketing Association. She is a strategic marketing leader with a career record of success in developing and executing effective marketing strategies, growing revenue, and overseeing multi-talented teams. She also holds five certifications for marketing and brand management.
Karen has successfully completed the
Mini-MBA, Essentials of Management program at Schulich School of Business, and most recently completed the Communications and Leadership Program at The Ivey Academy.
Vice President, Marketing
Karen Bannister, CM
Sarah M Stewart has more than 15 years
of strategic leasing and customer care experience in residential property management. She is responsible for overseeing all aspects of Centurion’s national leasing platforms, residential lead generation, and overall customer experience excellence through operation
of the company’s internal customer
service department.
Associate Vice President,
Leasing and Call Centre Operations
Sarah M Stewart
“There has also been a determined approach to leverage automation as much as possible to significantly reduce overhead and eliminate ‘burnout’ for our customers and their employees,” explains Collins. “This has resulted in productivity gains far greater than 80 percent and allowed our customers to grow their business by handling a greater number of clients, client portfolios, and assets under management.”
Naturally for a dynamic firm, Charli Capital is focused on the future. There are plans to launch a next generation AI platform that can facilitate the intelligent matchmaking of private investors and promising private companies.
Collins adds, “The team moves fast – extraordinarily fast – and is disciplined to ensure that it doesn’t drop the ball, is prepared for future advancements, and embraces an eyes-wide-open fail-fast mentality for learning.”
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Sarah M Stewart
Associate Vice President, Leasing and Call Centre Operations
Karen Bannister, CM
Vice President, Marketing
Dave Longbottom
Chief Technology Officer
Alex Ventura
Head of Marketing
Mike Zegers
Vice President, Strategy and Business Development
Janet Bray
Director, Human Resources
Michael Ashby
Chief Financial Officer and
Co-Founder
Adam Ashby
Chief Executive Officer and Co-Founder
Darrell Ashby
Chairman and Co-Founder
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