Headquarters:

Markham, ON

Year founded:

1983

Number of employees:

262

Phone:

905 648 6827

Email:

kmior@hyundaicanada.com

Website:

hyundaicanada.com

LinkedIn:

ca.linkedin.com/company/hyundai-auto-canada-corp-

“It’s our willingness to consider unique circumstances and offer innovative solutions where other carriers may not”

Christine Schneider, Arch Insurance

Don Romano

President and Chief Executive Officer

Steve Flamand

Executive Director, National Sales and Digital Strategy

Christine Smith

Director, Marketing

Leadership

As president and CEO of Hyundai Auto Canada Corp. (HACC), Don Romano oversees the operational procedures and strategic implementation of Hyundai and Genesis brands in Canada. His seasoned international experience and engaging leadership style helped propel Hyundai to be one of Canada’s leading automotive brands and the largest mass-market electric vehicle distributor in Canada. Romano has been president and CEO of Hyundai Canada since January 2014.

President and Chief Executive Officer

Don Romano

As the executive director of National Sales and Digital Strategy for HACC, Steve Flamand is responsible for directing all aspects of sales activities and personnel, while also leading strategic and operational planning to support the overall business objectives. After being promoted from his previous role, he continues to maintain leadership of the recently established digital strategy function and the IT division.

Executive Director, National Sales and Digital Strategy

Steve Flamand

As director of marketing for HACC, Christine Smith leads a team of over 20 marketing and PR professionals, along with Hyundai Canada’s extended team of agencies and partners. She has a proven track record of building high-performing, cross-functional teams, aimed at solving the challenges brands face today in the increasingly complex and fragmented marketing landscape. With a background in digital, direct, and CRM marketing, Smith understands how effective marketing and communications plans can solve current business challenges.

Director, Marketing

Christine Smith

“It’s our willingness to consider unique circumstances and offer innovative solutions where other carriers may not”

Christine Schneider, Arch Insurance

Leadership

“It’s our willingness to consider unique circumstances and offer innovative solutions where other carriers may not”

Christine Schneider, Arch Insurance

Leadership

Kirk Merrett

Director of Human Resources and Administration

Kirk Merrett has been leading the HR and administration teams at HACC since 2013. Over the last decade, Hyundai Canada became an industry benchmark for attracting and retaining talent that is reflective of the diverse Canadian market. Under Merrett’s strategic development, Hyundai Canada’s HR function has effectively developed corporate governance procedures for diversity, equity and inclusion, which propelled the company to Canada’s Top 50 Best Workplaces designation for seven consecutive years and led it to be recognized as one of Greater Toronto’s Top Employers in 2022 and 2023.

Director of Human Resources and Administration

Kirk Merrett

Ken Maisonville

Executive Director, Customer Experience and Aftersales  

Ken Maisonville is executive director, customer experience and aftersales, after holding the position of director of national sales for over 20 years. In his current role, he is responsible for all customer-facing teams at Hyundai Canada. This includes the customer experience team, dealership training, customer relations, parts and accessories sales, technical assistance, quality assurance, service development, warranty, and the “Voice of the Customer” division that was created in 2021. 

Executive Director, Customer Experience and Aftersales  

Ken Maisonville  

Hyundai Auto Canada established in 1983 and headquartered in Markham, ON, was the first subsidiary of Hyundai Motor Company outside of Korea. Hyundai offers Canadian consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Today, with over 250 dealerships across Canada, Hyundai is the official automotive partner of the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL®) in Canada. Hyundai has been recognized as one of the Top 50 Best Workplaces™ in Canada for the last seven years by the Great Place to Work® Institute.

Michael Ricciuto

Director, Product and Corporate Strategy  

Jeff Hewitt

Director of Connected Digital Experience  

Kevin Kim

Director of Finance  

David Badurina 

Director, General Counsel  

As director of product and corporate strategy, Michael Ricciuto oversees the product portfolio life-cycle activities, pricing, and packaging strategies. Additionally, he spearheads the corporate planning strategies for both short- and long-term business plans while providing research insights to support vehicle sales and marketing strategies to the Canadian market. To ensure government relations and product teams are in lock step in view of the new federal and provincial ZEV and GHG requirements, Ricciuto continues to be responsible for regulatory activities.

Director, Product and Corporate Strategy  

Michael Ricciuto

Jeff Hewitt is the director of connected digital experience at HACC. Bringing over 20 years of experience in the automotive industry, Hewitt oversees the operational aspect of Hyundai’s new digital unit and the continued evolution of Hyundai Vehicle Connected Services. He has been leading the Digital Connected Teams in their migration process to Connex for streamlining more efficient communication with their customers, dealers, and different business units. 

Director of Connected Digital Experience  

Jeff Hewitt  

Kevin Kim is responsible for providing leadership and strategic guidance to the finance team (accounting, planning and analysis, tax, financial reporting and extended warranty and internal audit and financial controls), ensuring compliance with company policies and all financial and government regulations, influencing high-level management decisions, and ensuring accurate and timely financial reporting, forecasting, and planning. 

Director of Finance  

Kevin Kim

David Badurina is the director of general council at Hyundai Canada, where he is responsible for the direction of all legal matters pertaining to the company, including providing legal advice to management. He is also responsible for the risk management function, such as advising on all risk-related issues pertaining to events, consumers, and team members. 

Director, General Counsel  

David Badurina  

Director, General Counsel  

David Badurina

Director, General Counsel  

David Badurina  

Sarah M Stewart

Associate Vice President, Leasing and Call Centre Operations

Karen Bannister, CM

Vice President, Marketing

Dave Longbottom

Chief Technology Officer

Alex Ventura

Head of Marketing

Damian Palovick

Senior Vice President of Underwriting AXA XL – Delegated Authority Programs, North America

Dr. Mary Lavoie

Head of Risk Management and Senior Vice President AXA XL – Delegated Authority Programs, North America

Mark Bernacki

Chief Underwriting Officer

Ryan Armijo

Chief Operating Officer, Underwriting Division

Bob Petrilli

President, Underwriting Division

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Broker's Pick – Personal Accident and Illness Insurance

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“We value technical expertise, fact-based and data-driven analysis, communication, and collaboration”

Francine Minervini, Arch Insurance

“We value technical expertise, fact-based and data-driven analysis, communication, and collaboration”

Francine Minervini, Arch Insurance

“We value technical expertise, fact-based and data-driven analysis, communication, and collaboration”

Francine Minervini, Arch Insurance

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Tangram’s experienced team is constantly surveying the landscape and creating ways to add value through broader coverage, elevated service, and competitive pricing. They continue to move with independence, diversity, and responsibility to serve their customers and partners. The Tangram team looks forward to working together.

technical excellence portfolio management data analytics focusing on communication collaboration

These factors are actively and routinely reaffirmed by senior vice president and chief technical claims officer Francine Minervini. She says, “We value technical expertise, fact-based and data-driven analysis, communication, and collaboration. Our process incorporates communication throughout the life of the claim and encourages communication with insureds, brokers, claims management, and our underwriters and actuaries.” Eager to develop and become better, Arch has a raft of future plans to boost its offerings amid the rapid pace of technological change. “We are in the midst of a system transformation that will modernize our claims system; we are also working with Strategic Analytics to introduce AI into the claims mail process,” shares Shiva Altadonna, senior vice president, claims shared services. “As a starting point, it will allow us to identify and route First Notice of Loss even faster to our claims professionals for handling and give quicker peace of mind to our customers that we are fanatical about responsiveness.”

“It’s our willingness to consider unique circumstances and offer innovative solutions where other carriers may not,” says Christine Schneider, senior vice president, casualty claims. “Also, strategically executing on opportunities based on market conditions has continuously supported Arch’s growth.” Leadership encourages all segments of the business to be bold, take calculated risks, celebrate accomplishments, and learn from mistakes. The focus is placed on the goals of each initiative, along with the necessary specific strategies. A key factor in Arch’s success has been the implementation of a new claims system that interlinks with the firm’s ‘North Star’ of placing employees in a position where they can add value on a daily basis. Senior vice president, financial and specialty claims Brian Kristiansen says, “We segment claims by line of business and hire employees with experience in those lines. We provide them with additional training and mentoring to ensure the continued development of expertise in those lines.” Another driver of Arch’s market-leading performance is its investment in data analytics and data transformation, increasing its ability to utilize business intelligence to improve product offerings and the abilities of its claims department, with a strong emphasis on claims handling and claims excellence. In addition, the firm continuously seeks feedback from the broker community on any areas where they would like to see potential improvement, particularly in claims service. Arch Claims specifically has done considerable work around communication with brokers over the past year, including an extensive survey to solicit feedback on the claims experience. Schneider says, “Through their commentary, we strive to be able to build even more trusting, respectful, and responsive relationships with all of our partners.” The claims department underscores the importance of: